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What makes a great designer?

Through Double Diamond, I've had the privilege of learning from some of the world's best minds in product and design; all while building an incredible community of designers and builders here in NYC.

If you're interested, you can watch my interviews on Substack, listen on Spotify or Apple Podcasts, or follow on Twitter, LinkedIn, or Luma.

Now, what makes a great designer?

0:000:00Watch on Substack

Jenny Wen, Design Lead at Anthropic put it plainly: "I think shipping is a skill. And I think right now in the way that we work, people either have it or they don't." The industry just didn't value shipping as much in the past, she says, but that era is over. The ability to ship something good is what she considers the baseline now.

0:000:00Watch on Substack

Carl Rivera, Chief Design Officer at Shopify agrees that craft is the starting point. He wants to see that you can produce design that "looks wonderful." But once that's established, he's really screening for curiosity. Do you transfer context from one domain to another? Do you bring unexpected references? Do you exercise curiosity "in a very active way"? The designers who stand out to him are the ones who are constantly pulling from new places and applying what they learn.

0:000:00Watch on Substack

Simon Corry, Sr. Director of Product Design at Ramp is looking for that same curiosity. "That natural curiosity, that fun in the details, that's what I'm looking for," he says. Great designers ask probing questions. They want to understand the why behind the change, not just the what. At Ramp, curiosity isn't a nice-to-have. It's what separates designers who thrive from those who stall.

0:000:00Watch on Substack

Dylan Babbs, Co-Founder & CTO at Profound takes it a step further and breaks the whole thing into a framework: visual design, product design, and design engineering. "You can no longer just be a designer that does one thing," he says. At Profound, every designer has at least two of those three. The expectation is growing across the industry. Can you make it look wonderful, design for the business, and actually build it? Two out of three is the floor.

0:000:00Watch on Substack

Xiulung Choy, Head of Design at Graphite lands in a similar place. There's "continued value in just being really great visual problem solvers," he says, but if you're designing software, "it's really critical for you to understand how that software is built." The best designers, he argues, can do both.

0:000:00Watch on Substack

Arjun Mahesh, Head of Design at Hebbia offers one final piece of advice. After everything these leaders have said - ship, stay curious, build, maintain a high bar for craft - there's still one more thing a designer can do... start a podcast.

Each of these conversations taught me something about new about design; a new idea, a new perspective, or a new way to frame something I'd felt intuitively but hadn't had the words for.

I made this experience to let you explore your own curiosity - and in the process, hopefully learn something from these leaders yourself, just as I have.

I build software by day and community by night, living life in NYC - the best city on earth. I lead design at Desteia, where I help physical goods cross international borders sans human intervention. The rest of my time goes to Double Diamond. I wake up every day grateful to be doing what I love and optimistic about the future. Let's connect on Twitter, Linkedin, or via .

Agent Inbox

Desteia 2026

At Desteia, I'm helping supply chain operators use agents to automate the tedious, time-consuming work of manging customs compliance for international imports. The primary surface through which users interact with their agents is the Inbox; an ever-rotating collection of chat threads tied to specific shipments.

Below are some interactions I've explored as I focus on improving how the agent communicates what it's done, what it's doing now, and when it needs human input.

Desteia Visual Identity

Desteia 2025

I created the Desteia visual identity. Drawing inspiration from Radars, Airplane HUDs, and high-visibility maritime objects, I developed a distinct high-contrast, numeral-forward, heavily geometric brand.

I make custom tools all the time. Some stick around for a while, and some are disposable by design. Below is a tool I made that can take any static image as input and turn it into a brand-aligned image, gif, or video.

If you'd like to see more work from Desteia or work from other projects, feel free to reach out. I'm planning on uploading more work soon - follow me on Twitter, where I share what I'm up to with decent regularity.

Proudly built in NYC © 2026