Building high-craft design culture at scale, restructuring 170+ designers around fluid teams, requiring designers to ship code, and leading sweeping organizational change while staying hands-on.

Why apps can be culture, how to build at the speed of memes, launching 50+ projects in one year, treating software like songs, making users the main character, and the birth of a new category.

What it means to design for creative flow state, building a unified workspace for 50+ AI models, and using a node-on-canvas interface to make creative workflows visual and repeatable.

Designing at startups, demoing Graphite's Agent interface and v0 prototypes, how design and engineering can work in parallel, should designers code, and hiring great designers.

Grafik Paragraph Magazine covered Double Diamond's founding story, the vision behind our long-form IRL conversation format, and some fun takes on how AI is reshaping product design.

Maintaining velocity at scale, building Ramp Labs, the generational shift in design, hiring super ICs, and the convergence of product-building roles.

Designing agentic experiences, the power of “chat” as a human<>intelligence interface, a live demo, trends he’s seeing in design work and design hiring, and some great audience Q&A.