About

My approach to design is uniquely strategic and ROI-obsessed. I believe that design has the greatest impact when the designer holds a clear understanding of how every design initiative helps drive the goals of both the product team and the business as a whole. When timelines are tight and resources are limited, ambitious teams need a design partner with this kind of mindset to succeed.


I’ve spent over six years working with founders and product leaders, both as a design lead for startups and as a design IC for larger orgs. While I’m a designer by title, I’ve spent plenty of time wearing UXR and PM hats. I love working cross-functionally and building strong partnerships with product and engineering.

Interested in working together? Let's talk.

Experience

Microsoft

Senior Product Designer

Late 2023 - Present

Building Microsoft’s new design system for web-based e-commerce experiences. This new design system will deliver a visually innovative, highly interactive, and exceptionally accessible unified retail experience across devices and localities.

Pipekit

Pipekit

Pipekit

Backed by

Backed by

Backed by

Y-Combinator (YC S21)

Y-Combinator (YC S21)

Y-Combinator (YC S21)

Design Partner

Late 2023 - Present

Owning the design function for core platform experiences, launching net-new features and managing ongoing design iterations. Fractional role.

Platform Venture Studio

Design Partner

Early 2024 - Late 2024

Provided design strategy and end-to-end execution to support Platform's early-stage portfolio companies. Focused on building MVPs for foundational product workflows, establishing design systems, and supporting crucial PLG initiatives. Fractional role.

CloseFactor

Backed by

Sequoia Capital

Vertex Ventures

Product Design Lead

Late 2021 - Mid 2023

As CloseFactor’s first design hire (employee #6), I owned design for the platform’s core workflows, was directly involved in the research, design, development, launch, and iteration of multiple new products, and created the CloseFactor Design System.

Oracle

Product Designer, Global Business Units

Early 2021 - Late 2021

Owned product redesign and feature expansion initiatives for legacy portfolio products across multiple product verticals. Delivered tangible usability and quality-of-life improvements, improving usability and accessibility across multiple GBU portfolio products.

Product Designer, Cloud Engineering

Mid 2019 - Early 2021

Designed and prototyped fully-custom enterprise-tier applications for IT, Marketing, and BizOps stakeholders at some of Oracle’s largest accounts.

PNC

UX Designer

Mid 2018 (Internship)

Designed and prototyped new features for PNC Online Banking’s web environment, improving user access to security features and disambiguating previously confusing workflows.

J. Walter Thompson

UX Designer

Mid 2017 (Internship)

Developed Pillow Talk in collaboration with Ense NYC, creating a working prototype of a new kind of smart device through which to demonstrate the impressive capabilities of Ense’s voice API.

Schweers Technologies

UX Designer & Frontend Developer

Early 2014 - Mid 2016

Designed and built an updated multinational web presence, leading to increased traffic and creating a vehicle through which to funnel social and web marketing initiatives.

John Falcone helps ambitious teams design their most valuable product experiences.

Based

in Austin, Texas (but soon, NYC)

© 2024 John Falcone

John Falcone helps ambitious teams design their most valuable product experiences.

Based

in Austin, Texas (but soon, NYC)

© 2024 John Falcone

John Falcone helps ambitious teams design their most valuable product experiences.

Based

in Austin, Texas (but soon, NYC)

© 2024 John Falcone